Articoli

In questo breve articolo troverai una definizione di inbound…
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Lead generation: cos'è il referral marketing
Il referral marketing…
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Lead generation: amplifica e aumenta i follower sui social media
Uno…
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Lead generation: creare engagement nei social media
Ricordi…
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Fare inbound marketing oggi diventa necessario per 2 motivi:
…
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Lead generation: monitora i canali social (social media tracking)
Abbiamo…
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Lead generation: Programmi di posta su misura (tailor email programs)
Probabilmente…
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Lead generation: crea clienti fedeli (loyal customers)
Nei precedenti…
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Lead generation: conosci la concorrenza
Per avere un business…
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Lead generation: customer satisfaction
La soddisfazione del…
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Lead generation: rendi il processo di acquisto semplice e chiaro
Hai…
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SIGNIFICATO INBOUND MARKETING
Inbound Marketing significa letteralmente: Ricevere…
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Lead generation: Lead nurturing attraverso l'email marketing
Una…
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Lead generation: personalizza l'esperienza dei visitatori
Le…
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Lead generation: la fase del processo di acquisto
Abbiamo parlato…
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Lead generation: Usa le keyword per identificare le opportunità
Abbiamo…
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Lead generation: incrementare vs decrementare
È inutile inseguire…
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Lead generation: sviluppa un database
Hai mai ricevuto una e-mail…
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Lead generation: form efficace, best practices
Siamo stati…
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Lead generation: cos'è la landing page
Una volta che un visitatore clicca…
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Lead generation: CTA, Call To Action. Crea l'invito all'azione.
La…
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Lead generation: Crea un'offerta convincente
A questo punto nell…
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Lead generation: il design del tuo sito web deve essere invitante
Hai…
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Lead generation: il ruolo e l'importanza della SEO
Hai postato…
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Lead generation: Facebook e Social. Pubblica sui canali Social
Per…
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Lead generation: creare contenuti è importante
Una volta capito…
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Lead generation: definisci il tuo target e invoglia i potenziali…
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Lead generation: fare benchmark prima del lancio
C'è un passo…
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Lead generation: KPIs e misurazione
Ora che hai i tuoi obiettivi…
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Lead generation: Fissare gli obiettivi (set goals)
Il modo migliore…
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Marketing: Cos'è la lead generation?
Se stai leggendo questa…
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Le parole chiave e il significato per Google
Cosa sono le parole…
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IL MARKETING ONLINE
Il marketing online è una disciplina che…
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LEAD GENERATION: COS'È
Lead generation significa ottenere un…
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Marketing online: Fare inbound marketing nella maniera corretta.
Fare…
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Definizione della strategia aziendale di un'impresa
La strategia…
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Fare Marketing Online: L'inizio di un processo decisionale
Marketing…
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Personal branding: come dare visibilità ai fatti sfruttando un…
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Essere trovati su Google: Quale strategia Marketing?
In…
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Inbound Marketing: le strategie seo migliori per un inbound marketing…
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Inbound Marketing e Posizionamento Sito Web sui motori di ricerca
Quando…
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Inbound Marketing: Avere Rilevanza e Attrazione Online
Se stai…
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Marketing definizione e significato in breve:
Per marketing si intende l’insieme di azioni tecniche funzionali a favorire un’azione commerciale da parte di acquirenti a favore di un’offerta proposta da un’azienda. La finalità del marketing è quella di generare redditività ad un’azienda rendendo scalabili le azioni commerciali che derivano dalla strategia.
Storia del Marketing
Il termine marketing deriva dall’inglese e prende il suo significato dalla parola market che in inglese significa mercato.
Tecnicamente si tratta di un ramo dell’economia che si occupa dell’analisi del mercato al fine di costruire una strategia per raggiungere degli obiettivi commerciali a favore di un’impresa profit o no profit.
In gergo, si usa dire che il marketing è l’insieme di attività tese a “piazzare” un prodotto nel modo più economico e profittevole per l’azienda. Di fatto, oggi, è necessario avere una visione chiara del mercato in cui si vuole operare e dosare bene le azioni da compiere per evitare di sprecare energie di tempo ed economiche.
Marketing Mix e Marketing Plan per le aziende
Con l’accesso al web e l’accesso ad un mercato globale, liberalizzato da un’economia internazionale con minori limiti rispetto al passato, oggi ci troviamo a dover discutere di strategie di marketing che includano anche il web come contesto operativo con cui mettere le aziende nelle condizioni di vendere e ottenere benefici aziendali.
Adottare una strategia di marketing coerente alle dinamiche moderne significa costruire un marketing plan che veda nelle azioni web un contributo efficiente e scalabile per l’impresa.
Il web marketing definisce l’insieme di attività del marketing che vengono svolte sfruttando strumenti e dati derivati da azioni digitali con il web. Per questo il marketing mix aziendale deve integrare, nel complesso delle azioni pianificate per l’azienda, delle azioni adatte a costruire una relazione che dal web portino al contatto fisico e viceversa.
Ecco una rappresentazione grafica del trend di ricerca per la keyword “marketing” che dimostra come oramai sia indispensabile pensare al web in un piano di marketing aziendale
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